Clay
AI Lead Generation & Data Enrichment
Clay
Enhance data quality and automate personalized outreach for sales and marketing teams.
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Overview
Enhance your outreach efforts by enriching data and automating personalized communication. Maximize your data coverage with over 75 enrichment tools and an AI research agent. This approach allows you to craft relevant messages at scale, helping RevOps and growth teams execute outreach ideas efficiently.

Enhance your outreach efforts by enriching data and automating personalized communication. Maximize your data coverage with over 75 enrichment tools and an AI research agent. This approach allows you to craft relevant messages at scale, helping RevOps and growth teams execute outreach ideas efficiently.
Categories: #Lead generation
What is Clay?
Clay is a tool that helps users manage their relationships and connections. It gathers information from various sources to create a comprehensive profile for each contact. This allows users to keep track of important details and interactions. Clay aims to make relationship management more efficient and personalized, ensuring users never miss an important update or opportunity to connect.
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Clay Features (what you can do)
- CRM Enrichment & Hygiene: Connect to and auto-update your CRM as a source of truth.
- TAM Sourcing: Build targeted lead lists using 10+ sources and AI.
- Account & Lead Scoring: Generate custom lead scores to prioritize your account list.
- Intent Data: Track job changes, new hires, promotions, and more.
- Automated Inbound: Connect to your webforms and auto-enrich and score leads.
- Automated Outbound: Build, enrich, score, and message leads in seconds.
- Integrations: Multi-provider data enrichment with AI research agent.
- Personalized Copywriting: Use AI to craft relevant outreach at scale.
- Security: Backed by enterprise-grade security and compliance.
- Community Support: Join a Slack community of 15K+ sales experts for live support.
Clay Pros & Cons
Clay lets you pull in data from tons of different sources, making your data richer and more complete, which is super helpful for any business.
Personalize messages and reach out to potential leads, making marketing efforts much more effective
Easy to plug-and-play Clay into existing software to begin taking advantage of its features right away
Some users might find the initial setup costs of implementing Clay to be relatively high, especially for smaller enterprises
There might be a learning curve for teams unfamiliar with advanced data management and automation tools
Clay Pros
Clay lets you pull in data from tons of different sources, making your data richer and more complete, which is super helpful for any business.
Personalize messages and reach out to potential leads, making marketing efforts much more effective
Easy to plug-and-play Clay into existing software to begin taking advantage of its features right away
Clay Cons
Some users might find the initial setup costs of implementing Clay to be relatively high, especially for smaller enterprises
There might be a learning curve for teams unfamiliar with advanced data management and automation tools
Frequently Asked Clay Questions
Clay Pricing
Clay offers a free plan with flexible pricing using Clay credits.
- Free – $0/month
- Starter – $149/month
- Explorer – $349/month
- Pro – $800/month
- Enterprise – Custom
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