Apollo
Sales Intelligence Platform
Apollo
A sales engagement and lead generation platform that helps teams find, engage, and convert prospects.
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Overview
Streamline sales processes by generating leads, engaging prospects, and automating outreach, while providing detailed analytics to improve sales performance and outcomes.

Streamline sales processes by generating leads, engaging prospects, and automating outreach, while providing detailed analytics to improve sales performance and outcomes.
Categories: #Lead generation • #Sales
What is Apollo?
Apollo.io is a sales engagement and lead generation platform built to help sales teams find prospects, engage them through multi-channel outreach, and convert leads into customers.
It does this by integrating with CRM systems and offers automation tools to streamline outreach via email, phone, and social media while also providing highly detailed analytics and tracking, helping sales teams optimize their strategies for better results.
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Apollo Features (what you can do)
- Lead generation with an extensive contact database to find decision-makers
- Multi-channel outreach via email, calls, and social media for seamless prospect engagement
- Automation tools for workflows, sequences, and follow-ups
- CRM integration with popular tools like Salesforce and HubSpot
- Advanced filtering to segment leads based on industries, roles, or other criteria
- Analytics and performance tracking to monitor campaign results
- Sales pipeline management to follow lead progress from outreach to conversion
- Personalization of outreach based on prospect data
- A/B testing to optimize messaging and outreach sequences
- Task management and reminders to ensure prompt follow-ups
Apollo Pros & Cons
Comprehensive contact database with access to millions of verified leads
Seamless multi-channel engagement through emails, calls, and social media
Customizable outreach sequences tailored to target audiences for better engagement
Lack of offline engagement tracking for phone calls or in-person touchpoints
Apollo Pros
Comprehensive contact database with access to millions of verified leads
Seamless multi-channel engagement through emails, calls, and social media
Customizable outreach sequences tailored to target audiences for better engagement
Apollo Cons
Lack of offline engagement tracking for phone calls or in-person touchpoints
Frequently Asked Apollo Questions
Apollo Pricing
Apollo offers a free-forever plan that comes with 1,200 credits per year. It also has:
- Basic – $49 per user/mo. (60K credits)
- Professional – $79 per user/mo. (120K credits)
- Organization – $119 per user/mo. (180K credits)
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